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THE ONE WHO IS CLOSE TO THE MANAGEMENT OF JAPANESE COMPANIES

Jan 2013

Dear Sir:

I have been in Thailand for 9 years to take care of investment by Japanese companies. As you know, they are still expanding their business in ASEAN countries while Japanese industry is hollowing out. I believe that more and more Japanese people will try to survive out of Japan, especially in Thailand from now on.

However, Japanese people should not forget a basic issue to do business in Thailand. There is a different language and culture between Thailand and Japan, and therefore, it is difficult to do business in the same way as Japan. Moreover, Japanese people should not focus on trading or manufacturing in Thailand only. They will be the management of their Thai companies and have to take care of human resources, administration, accounting, tax and information systems of the companies as well.

In general, Japanese people who work in Thailand are engineers or marketing professionals in the past and don't know how to manage a company well. Even though they have an experience of administration or international business, they face on a trouble on their Thai companies or Thai people. Any suggestions made by the parent company in Japan make no sense for Thai people in essence and may cause their resignation in some cases. Consequently, the management in Thailand has to solve all of the troubles in Thailand by themselves.

Koishikawa is not an accounting firm for bookkeeping or audit only. We would like to be the one who is very close to the management of Japanese companies like a family. In any jobs, therefore, we always try to understand their organization and each staff as well as their business.

I understand that Japanese management in Thailand has different pressures from Japan everyday but I think that it is not a good idea to be serious so much to work with Thai people. Japanese people can learn their work style with smile to enjoy their life as much as possible. Koishikawa will completely support your business for your smile and good health in Thailand.

Yours very truly,

TAKATO NAGASAWA
President
Koishikawa (Thailand) Co., Ltd.

PROFILE

2008-
President, Koishikawa (Thailand) Co., Ltd., Bangkok

2004-2008
Japanese Practice Manager, KPMG Thailand, Bangkok

2004
Audit Manager, KPMG Azsa & Co., Tokyo

2001-2003
Executive Secretary for Management Planning, Sumitomo Wiring Systems, Ltd., Mie

2000
CPA registration in Japan

1996-2001
Audit In-charge, Asahi & Co., Tokyo (ex-Arthur Andersen)